July 9, 2020
IVF Industry Can’t Have it Both Ways
IVF industry messaging is a hot mess. That’s the conclusion I came to after seeing yet another study this week come from the European Society of Human Reproduction and Embryology (ESHRE). Yes, you read that headline correctly. Patients overestimate success in IVF. The implication is that we arrived at this conclusion independently. As my colleague […]
