IVF survivorship as a concept didn’t exist when I first considered the medical procedure.
That was in the late 1990s. All I knew came from the well-oiled IVF industry hype machine. The growing and enormously profitable business portrayed IVF as the science world’s answer to modern family formation. IVF clinics intentionally portrayed this hugely invasive procedure as little more than more than a outpatient intervention. Little did we patient-consumers understand … until we were in the recovery room and beyond … that it was so much more.
IVF Survivorship Comes into New Focus
What was missing behind the medical jargon and cuddly baby-marketing? More than mere mortals know. In truth, many of us signed up for a trauma-inducing and life-changing, well, mindf*^k. That realization and so much more is contained in a new academic paper two years in development.
So, for those who want to know more, I am honored to share this link to my latest paper.
It is all due to several years of digging and research along with an international editorial team who realized there was a dearth of critical information about IVF marketing. My hat is off to one of the editors, Jennifer Takhar, who was, in a word, my midwife. You can learn more about her IVF Survivorship research here.
Those visiting here who would like a PDF copy of the paper can let me know in the comments or DM me on Twitter @PamelaJeanne
Meanwhile, for those arriving here for the first time: know that we want to make sure the study of IVF Survivorship is thorough and well understood.